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Vee is a cruelty-free cosmetics line. Completely vegan, it offers an environmentally friendly, reusable packaging for powder makeup like blush or foundation. I created every element in this project, from the logo to the illustrations and the icons.The name of the line comes from vegan and vie, a french word that means life. Fun and colorful patterns were designed to create a joyful, vibrant packaging that sets Vee apart from the other cosmetic brands out there. 

Hello, World!